Angela Scott – Tourism Marketing Specialist

Angela Scott - NZ Tourism MarketerSince 2003 I have been providing tourism marketing solutions to a wide range of visitor industry clients including Tourism New Zealand, Department of Conservation, Regional Tourism Organisations, luxury lodges, boutique properties and attraction providers.  My services include sales and marketing, digital marketing, business development, strategic planning, market research, market assessment and travel trade representation.

I enjoy working with a diverse group of bespoke clients, especially owner operators, and boutique SMEs. Whether it’s helping them reach the international market, reviewing what they are already doing, or simply becoming their sales and marketing arm. It’s about finding affordable, results-driven solutions that everyone can understand and relate to.

Some of the things I’ve done include:

  • Visitor development for Palmerston North Airport. Mostly recently launching Fly Palmy, campaign activity, launching new routes, sponsorship, stakeholder engagement and collaboration.
  • Market intelligence – over 16 years of travel trade and industry connections (mainly Western markets – United Kingdom, Germanic Europe, North America and Australia).
  • Two major research projects for Tourism New Zealand – China Inbound Market & Korean Inbound Market. Both reports involved in-depth research, analysis and recommendations for the future strategic direction of Tourism New Zealand’s focus in both inbound markets.
  • Department of Conservation – Marketing Communications Plan for Kapiti Island (writing and implementing).
  • Enterprise Training – providing Emarketing training as part of a Tourism Fast Track Writing Strategic Plans – Destination Wairarapa, Aratoi – Wairarapa Art & History Museum, and individual visitor industry clients.
  • Feasibility study – Tuatara Maori.
  • Writing international and domestic sales and marketing plans for boutique tourism operators (stays and activities).
  • Sales missions (B2B) to TNZ’s traditional markets (Australia, North America, United Kingdom, Germanic Europe), plus South East Asia, including TNZ’s trade events.
  • Offshore representation at ILTM Cannes, Kiwi Link North America, South East Asia missions, KEA training, TRENZ 1997 -2014. Plus luxury events pre TRENZ.
  • Relationship management, business development and co-branding initiatives.
  • Developing and implementing domestic direct marketing activity for key clients.
  • Directing photo shoots and final image gallery selection.
  • Managing the production of marketing collateral i.e. image CDs, brochures and display stands.
  • Conference Sales Manager for Copthorne Solway Park, Wairarapa.
  • Ongoing sales & marketing support for luxury lodges, resorts and attraction providers.
  • Assistance with third party website, social media channels, website development.
  • Market assessment (tourism operators)

Clients I’ve worked for include:

  • The Portage Resort Hotel, Marlborough Sounds
  • Tourism New Zealand (Head Office)
  • Destination Wairarapa
  • Greenmantle Boutique Lodge
  • Wharekauhau Country Estate
  • Treetops Lodge & Estate
  • Eichardt’s Private Hotel
  • Te Horo Lodge
  • Positively Wellington Tourism
  • Happy Valley Adventures
  • Lakeside Apartments, Wanaka
  • Buller Gorge Swingbridge
  • Monaco Hotel & Resort
  • Hapuku Lodge & Tree Houses
  • The George Hotel
  • Aratoi – Wairarapa Museum of Art & History
  • Tuatara Maori
  • Otahuna Lodge
  • Essence of New Zealand
  • Sommerville House
  • Whare Kea Lodge
  • Grasmere Lodge
  • Abel Tasman Wilson’s Experiences
  • Peppers on the Point
  • Kapiti Island Alive
  • Mollies
  • Heritage & Character Inns
  • The Lodge at Paratiho Farms
  • Eden House
  • Peppers Parehua
  • Westhaven Retreat Lodge
  • Museum Hotel Wellington
  • Aylstone Boutique Retreat
  • Department of Conservation
  • Lake Timara Lodge
  • Solitaire Lodge
  • Hotel Chatham, Chatham Islands
  • Copthorne Hotel & Resort Solway Park, Wairarapa
  • Aylstone Boutique Retreat
  • ZEST Food Tours
  • Cougar Line
  • Farewell Spit Eco Tours
  • Raetihi Lodge
  • Palmerston North Airport
  • Martinborough Hotel
  • Nugget Point Queenstown Hotel
  • Tasman Helicopters
  • Stonefly Lodge
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